How do you get impact when there’s so much noise out there?

Will you get the impact you’re after by bombarding every channel you can find – going out to the masses?

No.

Why not? Because if you don’t have a goal or a hook or a target, then your story will get lost in the noise and the myriad of ever-evolving channels out there.

To get impact you need to know who it is that you’re targeting, how you want to affect their behaviour and where you can find them. You need to take a targeted approach to make sure you cut through the noise and get your message heard.

To engage with your audience and land your message, try this simple mini communications planning formula and see how you get on:

• What’s the problem out there that you’re able to solve? External needs and situation (hook)
• What are you trying to achieve? Communications objectives…
• How do you achieve it? Communications tactics and action plan (audience, messaging – focusing on the hook – benefits and solutions, channels, timeline, budget etc)…
• Are you achieving it? Monitoring your communications activity and adapting where you need to…
• How did you do? Lessons learned and evaluating your success…

Give that a try the next time you want to get your message across and make sure you check the ‘so what’ factor. What does it mean to your audience. Does your message resonate with the right people? Have you pitched and framed it in the right way?

Give us a shout if we can help you develop this formula to get the best out of your communications!